Null is committed to not collecting personally identifiable or sensitive information about you. We do not ask for your full name, email address, phone number or other personally identifiable as part of gameplay. The application does collect some non-sensitive, anonymous data as outlined below:
Data collected for Analytics
We have implemented Analytics tools to help us understand how the application is being used and for the purposes of improving the application, or other games published by Null. We use Analytics to keep track player progress in the game, in-app purchase, device type, operating system and country of access.
Data collected for Advertising
Because ZED is free-to-play, we periodically display in-game advertising by third parties to generate revenue. In order to display relevant advertising (also known as interest based advertising) and measure performance of advertising campaigns we have implemented several ad-network SDKs within the game which collect and transfer non-sensitive device information including:
- The advertisement you have viewed and if you have engaged with it
- Device make and manufacturer
- Operating System
- Generic geographic location, such as the city you are located in
- Language settings
- IP Address
- Android Advertising identifier
Why collect data?
By collecting data on app usage, device and location data, we are better able to integrate updates, implement device specific testing, explore localisation opportunities and make better games that are tailored to our user's needs.
When we offer our games as free-to-play, we still require the game to generate income to help fund development costs and efforts to make the best game possible. Advertising is one way we can help cover our costs, and in order to implement relevant advertising a certain amount of non-sensitive information is required by each ad network.
If you would like to opt-out of interest based advertising or collection of data for analytics, or find out more information about Analytics or Ad network products implemented within ZED, please refer to the relevant links below (please note that individual privacy policies may be updated from time to time)
If you have any questions or concerns you can contact us at firstname.lastname@example.org